Ranking of the Best Videos in Tourism Destination Countries

1

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Falling for Autumn
43
Points
Country: Switzerland
Producer: Mcqueen Films
Client: Switzerland Tourism

"Falling for Autumn" is the latest episode in Switzerland Tourism's celebrated series featuring Roger Federer, now joined by Danish actor Mads Mikkelsen. Set against the backdrop of the stunning Swiss Alps, the film humorously and elegantly portrays the sensual allure of Swiss autumn - vibrant foliage, tranquil lakes and crisp mountain air. Through their playful journey, the campaign invites travellers to rediscover Switzerland as a unique and must-visit autumn destination.

2

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Uncover Your Wild Side
30
Points
Country: Montenegro
Producer: Artikulacija Film (MNE) and Bonaparte (DE)
Client: National Tourism Organisation of Montenegro

Life can often feel like an endless routine, and we all need a break from the daily grind. Sometimes, we search for a destination, but there are moments when destination seems to call out to us, inviting us to explore, discover something new, and embrace our adventurous side. “Answer the call from Montenegro” and embark on an exciting mission of discovery.
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3

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Portugal is Art
19
Points
Country: Portugal
Producer: Rocky Studio
Client: Turismo de Portugal

In Portugal, art is present in every corner and expression. It can be found in the landscapes that stretch across mountains and valleys, in the vineyard routes, in the flavours of the cuisine, in the power of the sea, in traditions that remain alive, and in the creativity of emerging artists. In every detail, Portugal reveals itself as an open-air gallery, where each experience, whether in nature, urban cultural centres, or daily encounters, invites you to discover its artistic essence.

4

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Visit the Original Sweden
18
Points
Country: Sweden
Producer: BR F - B-Reel Films
Client: Visit Sweden

In the era of the Dupes fenomena we follow the thoughts of a Swedish representative writing a letter to EUIPO - that there is a problem when there are 8 Sweden in the world (search result: do you mean Sweden, Sweden, Sweden, Sweden, Sweden, Sweden, Sweden, Sweden or Sweden), How shall people know that they are going to the Original Sweden. In the film she highlights some typical orginal Sweden things in lifestyle, culture, traditions, cities, countryside, nature and culinary experiences.
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5

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Slovenia. It's all in our nature.
13
Points
Country: Slovenia
Producer: Karata Film
Client: Slovenian Tourist Board

The 2024 Paris Olympics provided Slovenia a platform to promote sports and tourism through the "It’s all in our nature" campaign, where the video played pivotal role. Partnering with the Olympic Committee of Slovenia, the Slovenian Tourist Board showcased top athletes and stunning landscapes to inspire pride and attract visitors. Featuring over 20 athletes, the video was globally distributed via digital platforms, TV, and social media, reaching millions and spotlighting Slovenia’s unique appeal.
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5

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Seasons in Uzbekistan
13
Points
Country: United Kingdom
Producer: Dars Films
Client: Tourism Committee of Uzbekistan

This is a story that consists of four seasons, creating one beautiful tale of the diverse tourism in the country. Uzbekistan is one of the rare countries that offers an authentic experience of all four seasons, each with its unique charm. We are creating a positive and attractive image of a Uzbekistan for the world’s tourists and presentation of seasonal tourism opportunities.

6

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Bhutan Believe
9
Points
Country: Bhutan
Producer: Studio Khonsu
Client: Department of Tourism of Bhutan

This short film showcases Bhutan’s hidden landscapes, rich culture, and adventure, redefining it as a destination for a younger audience. Set in central Bhutan, it blends stunning visuals and storytelling to evoke wanderlust and self-discovery. Highlighting spirituality, sustainability, and adventure, it offers an immersive look at Bhutan’s transformative power. Designed from a guest’s perspective, the film captures the essence of travel through authentic experiences.
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7

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Armenia the Hidden Track
4
Points
Country: United Kingdom
Producer: Dars Films
Client: Tourism Committee of Armenia

Armenia: The Hidden Track this vibrant and captivating video takes viewers on an unforgettable journey along Armenia’s hidden track, unveiling the country’s most extraordinary yet lesser-known treasures. Each location along this hidden track reveals a unique story, culminating in a vivid celebration of Armenia’s cultural and natural splendor.

7

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Austria is just Lebensgefühl
4
Points
Country: Austria
Producer: Kaiserschnitt Film GmbH
Client: Österreich Werbung / Austria Tourism

By playfully breaking Austrian clichés and showcasing exciting alternatives through attention-grabbing, channel-specific communication, we present Austria as a destination where curious travelers from around the world feel at home all year round. We look beyond the familiar Austria, away from nostalgia, clichés, and fixed ideas, and invite everyone to join us in experiencing the Austrian Lebensgefühl in a young, wild, and unconventional way—discovering something new in the process.