2025
Switzerland
Client: Switzerland Tourism
Produced by: Mcqueen Films
Agency: Wirz Group AG
Category: Country Promotion
Entry Type: Promotional Video
"Falling for Autumn" is the latest episode in Switzerland Tourism's celebrated series featuring Roger Federer, now joined by Danish actor Mads Mikkelsen. Set against the backdrop of the stunning Swiss Alps, the film humorously and elegantly portrays the sensual allure of Swiss autumn - vibrant foliage, tranquil lakes and crisp mountain air. Through their playful journey, the campaign invites travellers to rediscover Switzerland as a unique and must-visit autumn destination.
The primary objective is to establish Swiss autumn as an independent and compelling travel season, distinct from summer and winter. The campaign engages the audience's senses and celebrates the vibrant colours, crisp air and immersive natural experiences that are unique to Switzerland in autumn.
The campaign is targeted primarily at European markets, appealing to travellers looking for unique seasonal experiences. Its global messaging ensures it resonates with diverse demographics around the world, attracting audiences who appreciate a sophisticated, sensory portrayal of travel.