2025
Bhutan
Client: Department of Tourism of Bhutan
Produced by: Studio Khonsu
Agency:
Category: Country Promotion
Entry Type: Promotional Video
This short film showcases Bhutan’s hidden landscapes, rich culture, and adventure, redefining it as a destination for a younger audience. Set in central Bhutan, it blends stunning visuals and storytelling to evoke wanderlust and self-discovery. Highlighting spirituality, sustainability, and adventure, it offers an immersive look at Bhutan’s transformative power. Designed from a guest’s perspective, the film captures the essence of travel through authentic experiences.
The film showcases Bhutan’s hidden treasures in Gangtey and Bumthang (which are less frequently visited valleys in the country), highlighting adventure, spirituality, culture, and sustainability through the lens of guest experience. It captures Bhutan’s transformative power, illustrating how travel fosters self-discovery. Designed for social media, the film promotes immersive experiences and conscious travel, reinforcing Bhutan’s commitment to responsible tourism and environmental preservation.
The film targets a younger audience (20-35 years old), a group not traditionally seen as Bhutan’s main travelers, showcasing that Bhutan is not just for older visitors but also a destination for the youth. It appeals to adventure seekers, cultural explorers, and those on a journey of self-discovery, blending spirituality, sustainability, and hidden treasures. The film uses stunning visuals and storytelling to ignite curiosity and position Bhutan as a dynamic, transformative destination.