2025
Montenegro
Client: National Tourism Organisation of Montenegro
Produced by: Artikulacija Film (MNE) and Bonaparte (DE)
Agency: Yootree Creative
Category: Country Promotion
Entry Type: Promotional Video
Life can often feel like an endless routine, and we all need a break from the daily grind. Sometimes, we search for a destination, but there are moments when destination seems to call out to us, inviting us to explore, discover something new, and embrace our adventurous side. “Answer the call from Montenegro” and embark on an exciting mission of discovery.
The NTO Montenegro has launched a new campaign to showcase the breathtaking nature of the country, its rich cultural heritage and thrilling activities, bringing to life the range of experiences on offer suitable for all ages. Inspiring travel to Montenegro, ‘Uncover Your Wild Side’, which seamlessly connects to Montenegro’s Wild Beauty logo, promises visitors great adventures and experiences like no other, appealing to people's natural desire for wanderlust and escapism.
Active explorers, travelers and environmentally aware individuals who are looking for authentic local experiences. Our goal is to position Montenegro as a year-round tourist destination for authentic experiences with emphasis on the diversity of nature, authentic tradition and culture of Montenegro. The aim is to inspire different target segments to visit Montenegro focusing on target groups looking for quality, diverse and active experiences and well-being.