2025
Slovenia
Client: Slovenian Tourist Board
Produced by: Karata Film
Agency: ArnoldVuga d.o.o.
Category: Country Promotion
Entry Type: Promotional Video
The 2024 Paris Olympics provided Slovenia a platform to promote sports and tourism through the "It’s all in our nature" campaign, where the video played pivotal role. Partnering with the Olympic Committee of Slovenia, the Slovenian Tourist Board showcased top athletes and stunning landscapes to inspire pride and attract visitors. Featuring over 20 athletes, the video was globally distributed via digital platforms, TV, and social media, reaching millions and spotlighting Slovenia’s unique appeal.
The video, features over 20 of Slovenia’s top athletes set against breathtaking landscapes, perfectly blending their personal attributes with nature’s backdrop. Iconic locations such as Bled Castle and Postojna Cave added visual richness, while powerful quotes underscored the story. The soundtrack by DJ Umek fused modern beats with the sounds of Slovenia. The powerful storytelling conveyed national pride, capturing the essence of Slovenia where nature is both a landscape and a character trait.
The video is part of the It's All in Our Nature campaign, launched ahead of the Paris Olympics. Domestically, it fostered national pride and athlete support. Internationally, it aimed to increase the country’s visibility and attract tourists seeking active, nature-focused adventures. Targeting key Slovenian markets (Europe, USA, and Canada), the campaign utilized digital advertising, social media and TV ads. Multiple versions were produced, including shorter clips and athlete-specific features.