The 2025 US International Awards have officially revealed their winners, once again showcasing excellence in corporate videos, online and social media productions, branded content, and documentaries. Within a wide range of industry entries, tourism videos stood out, capturing the attention of a globally renowned jury and reinforcing the sector’s power to inspire through storytelling.
The festival, renowned for its diverse array of over 100 categories, places a special emphasis on tourism. In this year’s edition, 35 tourism productions from 13 countries were honored with Finalist Certificates, Silver, Gold, and Grand Awards.
Two Grand Awards, the competition’s highest honor, were assigned to tourism productions. In the Corporate Video section, Visit Switzerland received the top distinction for “Falling for Autumn,” the latest video in the series starring Roger Federer, now joined by the Danish actor Mads Mikkelsen. The campaign also received a Gold Award in Corporate Videos - Country Promotion.
In Online & Social Media, Visit Sweden received the Grand Award with “Visit the Original Sweden”, a bold campaign that playfully addresses trademark identity, driven by the fact that eight global locations share the name “Sweden”. The piece also earned a Gold Award in Online & Social Media - Country Promotion.
Further Gold Awards went to Turismo de Portugal with two productions, Patronato de Turismo de Conil, and SalzburgerLand Tourismus GmbH. Silver distinctions were awarded to a strong set of tourism bodies and creative teams, including the Montenegro National Tourism Organisation, Düsseldorf Tourismus GmbH, Austria Tourism, Madrid Destino, Deputación de Pontevedra, Lobby Films and Advertising with Fundão Municipality, as well as CIM Beiras e Serra da Estrela, the municipalities of Góis and Manteigas, and Slideshow Creative Agency with the Municipality of Leiria.
This year’s Finalist Certificates underscored the international breadth of the competition, with notable campaigns submitted by the Zagreb Tourist Board, Slovenian Tourist Board, VisitSydsjælland-Møn A/S, Kullen Tours, Madrid Destino, and the Marshal's Office of Lower Silesia. Portuguese tourism was also strongly represented, with recognitions going to Oleiros, Vila do Bispo, Porto, and the brand Cartuxa. Further finalists included the Tourism Committee of Uzbekistan, Visit Valencia, Austria Tourism, Zell am See-Kaprun Tourismus GmbH, Central Istria, and Kochi Metro Rail, highlighting the global resonance and creative diversity of the awarded productions.
All the entries were evaluated by a group of experts from top agencies like BBDO & Proximity, Saatchi & Saatchi, and Publicis, as well as professionals from leading companies like Bloomberg Media Studios, The New York Times Advertising, and The One Club for Creativity, among others.
As an official member of the International Committee of Tourism Film Festivals (CIFFT), the US International Awards classifies the tourism winners for the CIFFT Rankings and the World Tourism Film Awards. This event, which will bring together leaders from the tourism and audiovisual sectors, will reward the best tourism videos and campaigns of the year.
