Balázs Kovács is an international tourism strategist and sustainability expert with over 20 years of experience across government, academia, and private consultancy. As managing partner of the Vienna-based GD Consulting, he supports destinations and institutions in the fields of strategic and sustainable tourism development, branding, and EU-funded projects. He is a member of the Global Sustainable Tourism Council (GSTC) and an EU Climate Pact Ambassador. A respected lecturer and speaker on responsible tourism, he is also active as a “newtourism” podcaster and professional blogger. His work bridges policy, practice, and communication to drive meaningful, positive change in the tourism sector. His motto: more fun with less stuff.