Boris Iraheta is a marketer and MBA from the University of Alcalá de Henares in Spain. He has twenty years of experience in management and commercial management in the areas of marketing, market intelligence, brand communication, and tourism, working for private companies, NGOs, and government institutions.

In addition, he has teaching experience at the Mónica Herrera School of Communication, José Matías Delgado University, Don Bosco University, and the School of Economics and Business.

He currently serves as general secretary of the Central American Tourism Promotion Agency, CATA, which promotes, serves, and represents the tourism sector of Belize, Guatemala, El Salvador, Honduras, Nicaragua, Panama, and the Dominican Republic.