2025
NoSki Instructor
Austria
Client: Austria Tourism/Österreich Werbung
Produced by: SOVISO Filmproduktion OG
Agency: Wien Nord Serviceplan
Category: Tourism Products
Entry Type: Video Ad / TV Commercial
Synopsis
With "NoSki Instructor", Austria Tourism offers a humorous answer to the question of what to do in Austria in winter besides skiing. The NoSki Instructor demonstrates with a charming wink that Austria has much more to offer than snow-covered ski runs. From winter hiking and sauna relaxation to ice bathing, the NoSki Lessons provide detailed guides on how to enjoy the best of Austria's winter season. Created for those who want to feel the Austrian “Lebensgefühl” away from the slopes.
Goals of the film
-Convey the unique lifestyle and ski instructor experience beyond the slopes. -Generating awareness for holidays in Austria -highlighting that Austria is the perfect place to embrace the winter lifestyle in all its form result: 71,4 million impressions
Target Group
The target group of Austria Tourism are the Individualistic Cosmopolitans. They are trend-orientated, appreciate the extraordinary and seek new experiences more than security and tradition. They are also cosmopolitan, seek variety and are more flexible than the average person. On holiday, they always want to see a little more, experience a little more, love the charm and our easy-going nature. Authenticity, emotion but also surprising content is important to them.