2025
Think Blue, Go Green
India
Client: Kochi Metro Rail Ltd.
Produced by: Postcard From Moon Films
Agency: ADMACS ADVERTISING
Category: Tourism Services
Entry Type: Video Ad / TV Commercial
Synopsis
Kochi Water Metro is India’s first integrated water transport system, revolutionizing urban mobility with an eco-friendly and sustainable approach. This film showcases how the system connects communities, reduces carbon emissions, and enhances the travel experience for both locals and international tourists. With modern electric boats, the Kochi Water Metro is not just a transit solution but a gateway to an unforgettable journey through the Kochi's Backwaters.
Goals of the film
Kochi, one the beautiful city located at the south west tip of India is introducing Kochi Water Metro as a model for sustainable urban mobility, highlighting its benefits for both residents and international tourists. This Corporate film aims to, showcase the eco-friendly, electric-powered transport system that connects Kochi's scenic islands that are rich in cultural heritages.
Target Group
The film is specifically designed for global travelers seeking authentic, eco-conscious experiences. It highlights how the Kochi Water Metro offers a unique and immersive way to explore the city’s culture, history, and natural beauty. For tourists, it’s more than just public transport—it’s a scenic and sustainable way to discover the heart of Kerala’s(India) backwaters while contributing to responsible tourism.