2025
Central Istria - All Seasons
Croatia
Client: Tourist board of central Istria
Produced by: Level 52 d.o.o.
Agency: Level 52 d.o.o.
Category: Tourism Products
Entry Type: Video Ad / TV Commercial
Synopsis
Central Istria - All Season showcases the region’s timeless charm, blending outdoor adventure, cultural heritage, and gastronomy across all seasons. Through vibrant storytelling, it captures bike trails, medieval streets, traditional crafts, and local flavors, inviting travelers to connect emotionally with its beauty. This film celebrates authenticity, community, and the unforgettable experiences Central Istria offers year-round.
Goals of the film
The project aims to promote Central Istria as a year-round destination by highlighting its unique blend of outdoor activities, cultural heritage, and gastronomy. It seeks to inspire travelers to explore its authentic experiences, connect emotionally with the region, and appreciate its traditions and natural beauty. The goal is to attract diverse audiences, enhance tourism visibility, and support local communities.
Target Group
The film targets travelers aged 25–55 from Europe who seek adventure, culture, and gastronomy. It appeals to explorers, cultural enthusiasts, and food lovers valuing authenticity, sustainability, and meaningful experiences. Perfect for those drawn to off-the-beaten-path destinations, they travel with friends, family, or partners, investing in quality and unique moments. Central Istria is presented as an all-season destination, blending outdoor adventures, heritage, and gastronomy.