2025
Japan
Client: N/A
Produced by: Aaron Nathanson
Agency:
Category: Tourism Products
Entry Type: Promotional Video
As his parents' eldest son, Gyosen Asakura was expected to inherit his family's Buddhist Temple in Fukui, Japan, a responsibility that filled him with resentment. Filled with a passion for electronic music and a desire to forge his own path, Gyosen left for Kyoto, where he rose as a DJ in the city's vibrant music scene. However, just as his career was burgeoning, a new set of circumstances caused him to reevaluate his choices and relationship to Buddhism.
To reveal Japan's unexpected layers, inspiring viewers to look beyond tradition and discover the powerful harmony between heritage and modernity.
To inspire curiosity in Japan’s hidden sides, encouraging travelers to venture beyond the cities and discover a dynamic blend of heritage and innovation.