2025
Chill Chiayi City
Taiwan (ROC)
Client: Chiayi City Government
Produced by: Sound Decision Inc.
Agency:
Category: City Promotion
Entry Type: Promotional Video
Synopsis
SANDY HXM is a singer-songwriter / creative director who composes music and produces video based on different themes. This time, she collaborates with "Chiayi City Government" and "Tourism and Information Department, Chiayi City Government" to introduce hundreds of select stores in Chiayi City. Throughout the music video, Sandy brings the viewers to enjoy the city and shops in her perspective.
Goals of the film
To introduce unique characteristics of select stores in Chiayi City in the form of a music video.
Target Group
The goal of this film is to present to variety of chill select stores across Chiayi City. Chiayi city is located in southwestern Taiwan near Mountain Ali. Due to its geography and abundant forest industry in the past, Chiayi City has been developed since the Japanese colonial rule era in Taiwan. Therefore, the historical railway stations and Japanese wooden houses are kept till this date as distinctive cultural touring spots. Chiayi City continues to have a blend of traditional and new shops in