2025
Portugal
Client: Municipality of Leiria
Produced by: Slideshow - Creative Agency
Agency:
Category: City Promotion
Entry Type: Promotional Video
The idea is to use the premise, “Leiria does not exist”, and turn it around, into “In Leiria it exists”. The video will be composed of short scenes, assuming the viewer's point of view, in which a character questions the fact that there are people who think that something does not exist, while we see what supposedly does not exist for some, existing in Leiria, in a more literal or more metaphorical way. Use myths and other beliefs from popular culture, always with a humorous and relaxed tone.
Some say that the idea that “Leiria doesn’t exist” was born from a recurring joke across several countries where a certain location “doesn’t exist”. In Germany, for example, Bielefeld doesn’t exist; in the Netherlands, it’s Drenthe; in Brazil, Acre doesn’t exist, nor does Wyoming in the USA nor Tlaxcala in Mexico. Here in Portugal, Leiria was the chosen location, and we set out to find out why. Visit: https://www.visiteleiria.pt/en/pontos-de-interesse/stories-and-traditions/leiria-doesnt-exist/
Leisure travelers, culture and history enthusiasts, and experience-seekers of all ages who are drawn to authentic destinations. The video appeals to visitors interested in uncovering hidden gems, exploring Portugal beyond the usual tourist spots, and immersing themselves in the rich traditions, legends, and heritage of Leiria. It is designed to captivate those who appreciate storytelling and the charm of historic cities with a modern touch.