2025
Austria
Client: Zell am See-Kaprun Tourismus GmbH
Produced by: Hello Films
Agency: Hello München GmbH
Category: Region Promotion
Entry Type: Promotional Video
Routine off. Relaxation on. Alps at their very best. Pause, breathe in, and embrace the moment—Zell am See-Kaprun offers a retreat where everyday routines fade, making room for pure relaxation and adventure. From skiing on Kitzsteinhorn and Schmittenhöhe to recharging by Lake Zell, the crystal-clear lake, towering glacier, and alpine freedom set the stage for unforgettable experiences. Crafted in collaboration with Hello München, this image spot captures the magic of nature and slowing down.
This 60-second image clip captures the essence of Zell am See-Kaprun, blending adventure with relaxation. From skiing on the Kitzsteinhorn glacier and the Schmittenhöhe to unwinding by Lake Zell, the clip highlights adventure, serenity, and breathtaking landscapes. With cinematic visuals, an uplifting soundtrack, catchy phrases and the key message "Routine off. Relaxation on" it inspires viewers to escape routine and reconnect with nature.
Pleasure-seeking active vacationers, adventure travelers and cool families seeking a mix of excitement and relaxation. Focus on the european market, but the main message also covers new markets like the US.