2025

Conil, donde se abrazan tierra y mar

Spain

Client: Patronato de Turismo de Conil

Produced by: INNOVA FIILM

Agency:

Category: City Promotion

Entry Type: Video Ad / TV Commercial

Synopsis

This video parallels the lifelong friendship of two boys and the unbreakable bond between two deeply rooted traditions in Conil: agriculture and fishing. It portrays how, from a young age, the boys share their lives, fully aware that one will make his living from the sea and the other from the land and that they will share everything they achieve. The video depicts their lives from childhood to old age, showing how they have shared their journey through life.

Goals of the film

This year, through the tourism promotional video, we have tried to reflect the unbreakable bond between the countryside and the sea of Conil. This bond, on one hand, results in a variety of products of unparalleled quality; and on the other, shapes the very identity of the people of Conil. Each of these pillars, the countryside and the sea, is represented by a local from Conil who has dedicated their entire life to the sector, taking care of and nurturing it every day.

Target Group

Tourists aged between 30 and 70, of both genders, interested in exploring Conil, its surroundings, and its history through its gastronomy, festivals, and traditions.