2025
Portugal
Client: Fundão Municipality
Produced by: Lobby Films and Advertising
Agency: Lobby Films and Advertising
Category: Tourism Products
Entry Type: Promotional Video
Using the digital reading of a thousand cherries from the fundão, and artificial intelligence, we found the shade of red common to all cherries from the fundão, a red as valuable as the fashionable, sporty or precious ones, but with much more flavor.
The city of Fundão has cherry production as its main tourist product. A cherry with exceptional national and international quality, and through this product it has built its entire tourist image and a large part of its range of products and services. In Portugal, it is a destination known for its cherries. Fundão cherries. The aim is to reach the international market through a fresh approach but with a strong body and modernity. Considering the tremendous value of this product, marked by its col
National and international market, young and middle-aged, looking for an irreverent, modern and differentiated destination through unique products and services.