2025
Poland
Client: Marshal's Office of Lower Silesia
Produced by: Marshal's Office of Lower Silesia
Agency:
Category: Region Promotion
Entry Type: Promotional Video
After the flood, Lower Silesia stands strong—our promotional spot captures the region’s resilience, hope and determination. Together, we say: Support Lower Silesia. This film was created to prevent the "next wave"—of canceled reservations and a next crisis for local people. Lower Silesia is not just breathtaking landscapes and monuments, but a community united in recovery. Discover this remarkable region full of renewal and solidarity. Lower Silesia: not to be told. To be seen. So see you!
The goal of tourism promotion in Lower Silesia after the flood is to reassure visitors that the region remains a vibrant and welcoming destination. While some areas were affected, most attractions and accommodations are fully operational. The campaign aims to prevent a "second wave" of cancellations and economic hardship by encouraging travel, supporting local businesses, and showcasing the resilience and diverse offerings of the region to ensure a strong recovery.
The film "Support Lower Silesia" was aimed at inspiring both: residents of Lower Silesia and Poland, as well as organizers of tourism and potential visitors from across the country and abroad. Created as part of efforts to support the region after a devastating flood, its goal was to promote Lower Silesia, highlighting its rich cultural and natural heritage while encouraging people not to hesitate but to come and explore. The film sought to boost tourism and foster regional pride and engagement.