2025
Spain
Client: MADRID DESTINO
Produced by: MADRID DESTINO
Agency:
Category: Tourism Products
Entry Type: Video Ad / TV Commercial
The video follows Isa as she celebrates her 40th birthday, symbolizing the Madrid Convention Bureau reaching its milestone. Isa’s journey reflects on achievements and growth, drawing a parallel to MCB’s successful legacy. Through humor and heartfelt moments, the video highlights the importance of 40 years as a time of maturity and continued innovation, reinforcing Madrid’s appeal as a global event destination.
To celebrate the 40th anniversary of Madrid Convention Bureau by showcasing its legacy, impact, and continued innovation in attracting global events. The video aims to reinforce Madrid’s position as a leading destination for business tourism while connecting emotionally with audiences through a humorous and relatable narrative.
Event planners, international meeting organizers, corporate decision-makers, and tourists seeking Madrid as a destination for professional events and cultural experiences.