2025
Germany
Client: Düsseldorf Tourismus GmbH
Produced by: Niels Simons & Nils Reuter (Dir. & DoP Duo)
Agency: Düsseldorf Tourismus GmbH
Category: City Promotion
Entry Type: Promotional Video
“Düsseldorf. More than a pitch” is a dynamic promotional video that invites football fans to discover the vibrant spirit of Düsseldorf during UEFA EURO 2024. Highlighting everything from local Altbier and Little Tokyo's cuisine to riverside relaxation and high-end shopping on Königsallee, the video blends humour and modern storytelling to showcase why Düsseldorf is more than just a host city—it's a home game for unforgettable memories.
The campaign aims to position Düsseldorf as a top-tier travel destination during the UEFA EURO 2024, extending its appeal beyond the stadium. Key objectives include raising awareness of Düsseldorf's diverse offerings, driving traffic to Visit Düsseldorf platforms, and encouraging longer stays by showcasing the city’s unique blend of tradition, culture, and modernity in a fun and engaging way.
The project targets international football fans, particularly from the UK, aged 18-50, with an interest in sports, travel, and unique urban experiences. It addresses culturally curious individuals seeking diverse activities beyond football, such as culinary delights, art, shopping, and vibrant nightlife. This group includes middle-to-high-income earners who appreciate memorable travel moments and authentic city vibes.