2025

Peru Now

Peru

Client: Promperu

Produced by: Promperu

Agency: Promperu

Category: Tourism Products

Entry Type: Social Media Video

Synopsis

Peruvian dancers and performers surprised people on the streets of Los Angeles, Paris, Berlin, Rome and Madrid by sharing the magic of our culture and traditions with everyone. We captivated potential tourists with our country's history, music and dances, inviting them to visit Peru and experience it firsthand.

Goals of the film

Position Peru as a primary travel destination, encouraging potential international travelers to learn more about it. Share inspirational messages to reinforce Peru's image as a unique destination, instilling confidence in potential international travelers.

Target Group

Potential Tourists: Men and women, Millennials and Generation X in the USA, Spain, Italy, France and Germany United States: High-income individuals, aged 25 to 54. Europe: Socioeconomic levels A and B, aged 25 to 65.