2024

Made in Singapore

Singapore

Client: Singapore Tourism Board

Produced by: Abundant Productions

Agency: BBH Singapore

Category: Country Promotion

Entry Type: Promotional Video

Synopsis

There is something quite extraordinary about Singapore. All the ordinary moments or activities we’ve come to understand, are reimagined in a surprising, delightful way that can only be experienced in the city. The film is a story about imagination taking flight and the new possibilities it unravels. Seen through the eyes of wonder-filled travellers, we journey through various iconic Singapore atractions and hidden gems, discovering along the way, how the ordinary is made extraordinary.

Goals of the film

Build emotional affinity and inspire travel to Singapore by showing how Singapore is a destination that turns ordinary experiences into something extraordinary.

Target Group

Travellers around the world