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interviews | February 16, 2023

Meet the Jury Interview
Jeremy Richter


Jeremy Richter has managed over 4,500 productions in the past 25 years which have spanned 48 states and 12 countries. He has won over 100 awards for film excellence and serves as the CEO of Richter Studios, based in Chicago. Specializing in animation, brand films, commercials and corporate videos, his company has championed productions involving the ESPN, Star Wars, Tesla brands.

We are thrilled to have you on the jury for the 2023 US International Awards. What was the decisive factor that made you participate?

The decisive factor for me to participate was Filmservice International. Over the past 13 years, they have run an exceptional festival with the Cannes Corporate Media & TV Awards in France. Creatives from around the world know that winning an award through that competition is an incredible accomplishment. Because I know the same folks who created that outstanding festival are now driving the reimagined US International Awards, I’m all in. It is an incredible honor to serve on the jury.

Please tell us more about your work background and your everyday work life. Could you also tell us what you enjoy the most in your job? 

I began my career as a graphic designer. I thoroughly enjoyed that time in my life and it inspired me to become a great visual communicator. It also provided me with an excellent foundation for what was to become my true passion, motion imagery. I founded Richter Studios in 1997 as an animation studio but it eventually grew to include video production and still photography. At this stage in my career, I’m primarily a talent scout who builds creative teams that can fulfill the promises I make to a wide range of clients. At Richter Studios, our driving passion is to infuse the art and craft of cinematic excellence into the productions we manage. With video content now everywhere, it is important to differentiate your message. I believe in this creative philosophy so much that I even trademarked the phrase “Be Cinematic®”. The part I enjoy the most with my job is when clients get to see the marketing films we create for them for the very first time. That’s when they fully understand the difference a cinematic approach has made for their brand.

What projects have you done so far? Are there projects that stand out for you personally and what was the most challenging project you worked on so far?

My company has managed over 12,500 short-form films over the past 25 years. Standout productions were the ones that involved brand names that many creatives were inspired by as young kids. As a small business entrepreneur who built his company’s reputation one production at a time, the great brand names arrived at our doorstep when we had become masters of our craft. I’m incredibly proud to see my creative teams champion productions involving the Disney, Star Wars, ESPN, and Tesla brands. I would say the most challenging production so far had to be for a luxury yacht brand. Filmed in the Bahamas, this was a production that required a great deal of planning and focus. We used one of the first available digital 4K cameras in the world, the RED One. We literally had one of the very first models available. It was radically unique and advanced at the time but we also ran into various issues just getting it to work. Additionally, part of the two-day shoot had us filming from a helicopter over the ocean. Due to cost constraints, we had less than an hour to capture the yachts from the sky. For the boat-to-boat shots, we partnered with an Oscar-winning team that specialized in gyro stabilization. While motion stabilization isn’t nearly as big a deal in 2023, it certainly was 15 years ago on the water. To win this opportunity, we did tests in Chicago on Lake Michigan in the middle of the winter, which in itself was a great challenge. In the end, this shoot in the Bahamas translated into five promo films which became a marketing campaign for the ages. The luxury yacht company was sold out for almost two years in advance after the films were launched.

What are you currently working on? And what else is planned for the upcoming time?

Currently, we are working on a nice mix of commercials, lifestyle brand films and corporate pieces. What’s exciting is that with camera technology continually improving, the lines are increasingly blurring between these three types of productions. We always strive to infuse the look and feel of cinema into every project we take on, so the creative payoff has been very rewarding. I also recently purchased and renovated a 10,000-square-foot building to be the new home for Richter Studios. It’s wired from the ground up to be a cinematic playground. We have four separate production stages, a green room and several editing suites. I took the extra step of populating the studio with a vintage jukebox, pool table, games and even wired the entire building with rotary phones from the '30s, '40s and '50s. We even have a classy red carpet room with a wet bar that overlooks two of our production stages. Many shoots lately have been at the studio versus out in the field and our clients have really enjoyed this option.

You were awarded many awards yourself. What does an award represent to you?

Winning an award is a validation of the creative effort involved. When you are pursuing excellence, it often requires longer hours and a great deal of care and focus. When you know your team has worked hard to create something really special, it feels wonderful to see them win an award. Being recognized for creative excellence is the fuel that drives my team to push themselves toward even greater goals and to continually reach higher.

In your opinion, what makes a “good” corporate video? Alas, what are you looking for in a winning entry?

To me, a good corporate video is one that makes a strong emotional connection. It’s the surest way for a video to be memorable. This can come through laughter, awe, excitement or many other emotions. Set out to establish a tone and mood with your video’s messaging and own it. I know the trend is to create shorter and shorter videos but if they are emotionless, it doesn’t matter. Viewers don’t remember facts; they remember emotions. If you and your team are moved by your video, that’s the surest sign you are onto something. Also, look for ways to communicate your message in ways others haven’t. Be unique. Study videos that are not in your industry and see what interesting things are being done. There are so many ways to differentiate your visuals and messaging. Depending on the tone of your video, this may mean animated graphics, aerial drones, time lapses, interviews, handheld cameras, etc. The more you challenge yourself to be unique, the better your finished production will be.

Are there any tips for potential entrants? Production-wise and presentation-wise?

Be cinematic. This means you should find ways to improve the quality of your production within the budget you have to work with. Coming up with a great concept and script is not expensive; these just require time and focus. The next most important thing is to identify a truly great song for your video; one that conveys the tone and emotions you are after. I can’t stress this enough. I have seen many videos that didn’t have the best video quality to work with but took the time to get the messaging and music driving it perfect. They worked really well. Having said that, keep building on these first two items if you are able to. Look for ways to capture your product or service in an environment that elevates your brand image and helps tell a visually interesting story. A great approach to captivate viewers is to feature your product, service or idea in a way that hasn’t been seen before. You can incorporate graphics, sound design, stock footage and so much more. If your video takes viewers on a new journey that emotionally connects with them - your chances of winning an award will be far greater.


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February 19, 2024

The US International Awards Announce Extension of Deadline

The US International Awards are excited to announce the extension of the deadline for entries. By honoring exceptional storytellers, filmmakers, and creatives, the US International Awards celebrate outstanding creativity and innovation in brand videos and documentaries. Recognizing the importance of giving entrants ample time to craft their showcases and perfect their submissions, the deadline has been extended to March 15.

Film producers, agencies, client companies, and students are welcome to submit their creative work. Entrants can make submissions in over 100 categories within the main categories: Corporate Videos, Online & Social Media Videos, Documentaries & Reports, Independent Videos, Student Videos, and the additional Production Art & Craft categories.

Visionary creatives from agencies like BBDO, Ogilvy, Publicis, and VML, and brilliant storytellers from companies like Bloomberg Media Studios, Google, Red Bull Media House, The New York Times, and VICE decide which entries will shoot for the stars and take home our prestigious Star Trophies!

The winners will be officially announced during an online Winner Announcement in June 2024. 

Participants are encouraged to take advantage of the extended deadline and submit their corporate videos and documentaries before the new deadline of March 15, 11:59 PM (PST). 

All further information on the categories, entry fees, and conditions of participation can be found at

About the US International Awards
The US International Awards honor the world’s best branded video productions and documentaries. The awards, formally named US International Film & Video Festival, have been taken over and re-branded in 2021 by Filmservice International, Europe’s biggest organizer of corporate film festivals. With the original festival having a fifty-five yearlong background within the industry of corporate videos and documentaries and the expertise of Filmservice International, the renewed US International Awards joyously start into this new era. 

Marlene Marcher
Awards Manager
US International Awards
Managed by Filmservice International
Schaumburgergasse 18
1040 Vienna, Austria

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January 18, 2024

Meet the Jury Interview
Tay Guan Hin 


As the esteemed Creative Chairman of BBDO Singapore, Tay Guan Hin is a creative powerhouse and internationally recognized creative thinker. With over 30 years of experience in the industry, he has proven his ability to lead significant agency networks such as Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. His remarkable achievements have garnered him recognition through over 300 international creative awards.

We are thrilled to have you on the 2024 US International Awards jury. Please tell us more about your professional journey in the creative field and how you navigate your daily work life.

It's a pleasure to be on the 2024 US International Awards jury. My journey in the creative industry has been both enriching and transformative. Launching my first book "Collide," which became an Amazon #1 bestseller in under 24 hours, was a career highlight this year. This success underscores my commitment to embracing conflict as a catalyst for creativity.

As the Creative Chairman of BBDO Singapore, I've had the privilege of working with global networks like Saatchi & Saatchi, Wunderman Thompson, Grey, and Leo Burnett. I have focused on leveraging digital engagement to enhance brand preference for significant clients like Visa, AIA, Audi, Shell, Johnson & Johnson, Abbott, P&G, HSBC, and Unilever. This approach has proven effective in increasing market share and addressing complex business challenges.

I was the first Southeast Asian Singaporean to be a Jury President at Cannes Lions and the first to preside over the Design & Art Direction London. My involvement in prestigious regional events like APAC Effie and Adfest further showcases my commitment to excellence in creativity.

My everyday work life is a blend of personal and professional commitments, from waking up early to sending my daughter to school to staying up late brainstorming the next big idea. 

Your involvement in various industry events and awards is quite extensive. Can you give us more insight into your responsibilities and the factors that drive you? 

I am passionate about sharing knowledge. As a global keynote speaker at various industry events, including TEDx, Spikes Asia, AdStar, Brand Magic Summit, One Show, and Cannes Lions, I've shared insights with major clients such as the US Grain Council, Tencent, NTUC, TikTok, Meta, and Unilever.

Nurturing future talents is close to my heart. I founded the first student awards in Singapore with Patrick Low and have consistently mentored young creatives. My role as a mentor in various industry events reflects my dedication to innovation and talent development.

What do you enjoy the most about your job?

What I enjoy most in my job is the ability to influence and inspire through creativity and the opportunity to continually challenge and redefine the boundaries of what's possible in advertising and branding.

With 30 years of experience under your belt, you have contributed to countless projects. Are there projects that are particularly memorable for you?

I've been involved in quite a few exciting projects, but one that stands out is this unique challenge we took on with the Ministry of Health Holdings in Singapore. They wanted to draw the younger generation, particularly Gen Z, into considering healthcare careers, which is no small feat! So, what we did was pretty innovative. BBOO and Livewire created an in-game inside "Fortnite". Now, you might think, "Fortnite and healthcare? How does that work?" But that's the beauty of it. We took the game's battle-focused gameplay and flipped it on its head. Instead of the usual combat, we created a special map set in a virtual version of Singapore's Marina, where players focus on healing each other to win. It's all about caring and making a difference, you know? We also roped in some big-name Twitch streamers to help spread the word. Their influence was vital in getting the message out to Gen Z. Those guys live on streaming platforms. And to ground it in reality, we got actual healthcare professionals involved. They shared their real-life experiences, giving a taste of what a healthcare career is like. The most challenging part was definitely reimagining a battle royale game into something that celebrates healthcare. We had to think about how to make healing as engaging as taking down an opponent. But when did we see players getting into the healing challenges, and when did the conversations about healthcare careers start? That's when we knew we had done something right. Seeing how we connected healthcare to Gen Z in a language they understand and enjoy has been super rewarding. It's all about showing them that a healthcare career can be as exciting and impactful as the games they love.

What are you currently working on? And what else is planned for the upcoming time?

Things tend to slow down a bit for us at the beginning of the year. We've got our hands on a bunch of exciting projects right now, but I've got to keep the lid on the details for the time being. Still, there's this buzz in the air, like we're all waiting for the next big thing. And we're really pumped about teaming up with some forward-thinkers who want to shake things up and make a real difference in the world, both socially and professionally.

You have won more than 300 creative awards yourself. What does an award represent to you?

Getting an award is like hitting the dopamine in creativity. It's like a shout-out for daring to push the limits and make something unique. You know when you see someone snag an award for something awesome they've done? It lights a fire under my butt to up my game and shake things up.

Plus, awards help build this vibe of innovation and growth where I work. They're like a gold standard that shows us what we can aim for and gets everyone psyched to step up and move the whole industry forward.

And let's not forget that awards are magnets for talent! They pull in the most imaginative folks out there, creating this space where we're all pushing to win while helping each other out. It makes you want to bring your A-game to work every day.

In your opinion, what makes a "good" corporate video? Alas, what are you looking for in a winning entry?

Do you know what makes a corporate video click with people? It's when it feels natural and hits you in all the right places. It has to be all about what the company truly stands for, without any fluff or predictable clichés. I mean, who wants to watch something that feels like an AI churned it out, right?

It's about being bold, too. Imagine a video that goes out of the same old road. It's the one that throws in a curveball and makes you sit up and think, "Hey, that's new!" It's about getting inspired to do something, not just nod and move on. It's like when a brand tells you, "Come on, let's do this together," and you want to get up and join the movement.

Keep it simple but throw in a surprise so it sticks with you. The story must be clear but deep enough to make you pause and mull it over a coffee.

And it's not just about patting themselves on the back. A killer video should show off the innovative stuff a company's doing and how they're planning to rock the world. It's like saying, "Check out the footprints we're leaving behind – pretty neat, huh?" And this gets people talking and dreaming of what's next.    

Are there any tips for potential entrants? Production-wise and presentation-wise?

Getting your work to stand out in a sea of submissions is definitely a blend of art and science. Think of it like this: judges are swamped, right? Your piece has to catch their eye in a snap. That's where you need a killer hook. Imagine something so visually stunning, a story so touching, or even an idea so out of the box that it grabs them the second they see it.

And let's talk about PR. It's not just about crafting something extraordinary; it's about making sure the right people are buzzing about it even before it competes. You've got to stir up interest, get people talking, and weave a story that sticks with the judges so when they see your work, they're already a bit in love with it.